(805) 969-0859

Our Friendship Center Family

Heidi Holly

Executive Director

Amy West, M.A.

Associate Director

Sophia Davis

Development Director

Kim Larsen

Family Services Manager

Esther Kratz

Program Services Coordinator

Apple Pelare

Program Specialist

Christine Poarch

Program Specialist / Food Services Coordinator

Heather Conrad

Program Specialist

Jean Hall

Administrative Lead

Our Blog

Friendship Center and VNA Health Hold Special Pinning Ceremony for Veterans

  Friendship Center in collaboration with VNA Health were proud to host a very special Veterans Pinning Ceremony on Thursday April 7th. This event honored and recognized 14 veterans, 11 of whom are currently members at the Center. Army, Air Force, Marines, and Navy were all represented by our veterans who fought in WWII, Korea, Vietnam, and Iraq/Afghanistan conflicts. We…

And that’s a WRAP on the 23rd Annual Festival of Hearts!

  By Sophia Davis, Development Director     Every year, Friendship Center raises money for HEART (Helping Elders At Risk Today) to benefit low to moderate income members attending the Center. This year’s theme was “What’s Your Superpower?”   Sophia Davis, Director of Development, describes her role in creating Festival of Hearts as “weaving the creative theme into a functioning event, and developing…

Friendship Center Brings Back Full-Time Social Fun: Catch us on the News!

  Our Executive Director, Heidi Holly was interviewed alongside caregiver Marlene Vitanza to discuss the positive impact Friendship Center has made for her husband and member, John, as well as herself. Our members were filmed as they enjoyed singing with Carol Ann (our Vitality partner from SBCC), and while doing outdoor activities with our wonderful staff members. “We really focus…

We are Open! Friendship Center Day Program Opens for Full Days

  Like the rest of our community, Friendship Center has seen so much change in recent years. In two short years we have gone from a thriving day program to shutting down, to creating our multifaceted virtual and telehealth Community Adult Connect Program, and to re-opening our hybrid, cohorted day program. Maintaining people’s health and safety while creating spaces for…

Senior Activities Best Practices Refresher

Rebecca Birotte M.A., Certified Therapeutic Recreation Specialist and CLC, shared her insights with program staff in December, providing a refresher on the how’s and why’s of effective memory care activities for Friendship Center members. “Activities are medicine,” she said. “That’s my business motto.” Rebecca owns and operates Los Angeles-based Healthy Solutions, a consultancy providing activity and recreation therapy training for a…

Our Mission

Friendship Center offers engaging activities that promote socialization, well-being, and a sense of community for aging adults. We provide respite, support, and education for their caregivers, enabling them to achieve balance in their lives.